Why DIGITAL MARKETING & ANALYTICS?

  •  Increased online presence: Reach a global audience and establish your brand online.
  •  Targeted advertising: Reach specific demographics, interests, and behaviours.
  • Measurable results: Track and analyze campaign performance in real-time.
  • Cost-effective: Digital marketing can be more budget-friendly than traditional marketing.
  • Competitive advantage: Stay ahead of competitors by leveraging digital channels.
  • Improved customer engagement: Interact with customers through social media, email, and other digital channels.
  • Data-driven decision-making: Use data and analytics to inform marketing strategies.
  • Flexibility and adaptability: Quickly adjust marketing strategies based on campaign performance.

Digital Marketing - Session's Calendar

Virtual Classes

Online live classes

Duration

4 Weekends

Matriculation date

31st January 2026

Graduation date

28th February 2026

Time:

Classes hold on Saturdays 10:00am – 12:00pm

WHAT YOU WILL LEARN IN DIGITAL MARKETING & ANALYTICS

  • What is digital marketing?
  • Evolution of marketing: Traditional vs. Digital
  • Overview of digital marketing channels
  • The digital marketing funnel
  • Understanding target audience & buyer personas
  • Creating a digital marketing strategy
  • Understanding competitor analysis
  • Google Analytics setup and insights
  • What is SEO and why it matters
  • On-page SEO (keywords, meta tags, headers)
  • Off-page SEO (link building, guest posts)
  • Role of content in digital marketing
  • Types of content: blogs, videos, infographics, reels, etc.
  • Content planning and calendars
  • Copywriting vs. Content writing
  • Content distribution channels
  • Overview of major platforms (Instagram, Facebook, Twitter, LinkedIn, TikTok)
  • Platform-specific strategies
  • Organic vs. paid social
  • Social media tools: Buffer, Hootsuite, Canva
  • Google Ads (Search, Display, YouTube)
  • Facebook & Instagram Ads
  • Ad copywriting and targeting
  • Budgeting, bidding, and performance tracking
  • Importance of email in digital strategy
  • Email marketing tools
  • List building & segmentation
  • Writing high-converting emails
  • Automation/scheduling
  • Importance of data in marketing
  • Google Analytics
  • Facebook/Meta Ads Manager
  • UTM parameters and campaign tracking
  • Why create Website and Landing Pages?
  • Creating a Website for Marketing
  • Landing Pages and Conversion Optimization

Real life application project work and assessment.

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